Product Design

Product Design

Every aspect of your product design is covered, from industrial and optics design to software and GUI development. We also provide the flexibility and freedom needed so you stay in control of your own products throughout development. Clients own the design and the IP when the project is done, and we don’t embed proprietary components or systems in your products.

Industrial Design

Our industrial designers are a diverse and innovative team who are passionate about design. Using proven creative methodologies, they create a vision of how a product looks and is perceived, how it is used, how it is made, and then bring it to reality within the constraints of the project. As creative problem solvers, they balance the functional requirements, aesthetic desires and the needs of all stakeholders. Strong experience in modern manufacturing methods and materials enables our team to design products of the highest quality that are also cost effective and efficient to assemble. They excel at product conceptualization, human factors, usability, and interface design — all of which result in a beautiful, functional, and intuitive product.

Industrial design capabilities:

  • Design research
  • Conceptualization and form development
  • Design-language development
  • Human factors and usability
  • Interface and feature design
  • Mock-ups and design studies
  • Prototyping
  • Color studies
  • Product graphics and labeling
  • CAD modeling, renderings and animations
  • Design for serviceability
  • Design for manufacturability

To learn more, read our Newsletter, Design is More Than Skin Deep.

GUI Design

When your product needs an easy to use, intuitive, memorable, and satisfying interface experience, our GUI designers can deliver. From traditional interfaces to touchscreen Graphical User Interfaces (GUI), our team takes every aspect of how a device could be used by your end customers under consideration during the design process.

These key practices drive all our GUI designs:

  • Understanding the user
  • Consistency
  • Simple and intuitive
  • Robust and forgiving
  • User feedback
  • Software and hardware drivers
  • Human factors considerations
  • Hierarchy of information
  • Efficient decision making
  • Test thoroughly